Hakoba - the word itself conjures up imagination of apparel ecstasy. Not surprising that over the years Hakoba has become synonymous with high fashion fabrics and garments with tremendous value to design & creativity was becomes evident from the rich variety of embroidery fabrics & laces that go into their making . Infact besides being one of the most respected & loved brands in India, its fame has spread across the globe, initially to service the Indian diaspora but consequently developing a healthy loyalty amongst local population that appreciate Indian culture and products. The heritage brand status of Hakoba is thus well accepted & documented in the Indian fashion industry.
Reflecting on Embroidery per se which is often one of the key elements in Hakoba products, has a very interesting history. It was actually patronized by the elite in the days of princely states for summer wear. Eyelet embroidery was done on white cotton fabric to keep them cool in the summer. In England the ladies of the house were trained in the fine art of embroidery in a separate room in the manor. It found it’s application in garments, kerchiefs, bonnets, etc. In short embroidery was the exclusive domain of royalty worldwide.
Around 50 years ago two enterprising brothers decided to make this concept available to women across all strata of society. They combined their names to form a brand name called HAKOBA. Many would like to believe it to be either a Japanese or German brand which is but truly an Indian brand. Such has been influence of the brand that its fashion shows (a concept incidentally pioneered by Hakoba in India) would create a riot in every mini metro that they went on show. Apparently there is also a folklore that one of the towns declared a holiday on the day of the event so that people could go to watch the fashion show.
Women across the globe have patronised and sustained the brand for almost 58 years now since 1962. It is this patronage that had inspired us to expand the retail chain which it has come to now. Pioneer Group continuously works to evolve the depth of its product portfolio to make it more contemporary without compromising on its ethnic heritage romanticism. In-depth research done across the country to understand the current usage, buying pattern, target audience, etc. ensures that the changing customer requirements are met beyond their expectations. Hakoba has successfully built its appeal over women of all age groups from a young girl to the teen, to the youth and women from there on to customers as old as 80 years of age. Hakoba has also been able to inculcate a healthy interest in the brand from Men too particularly for Indian ethnic mens wear. Retaining its strong commitment to premium cotton fabric variants, Hakoba also offers a large variety of other fabrics like high value silk, natural fibres, man made blends, French Tulle and other net construction fabrics, etc.
In short it has created an aura of discerning taste for customers who appreciate good design and good quality when it comes to clothing and has also created a large basket of price points to suit practically all economic segments of the society. of today. In short history continues to be rewritten all over again & again at Hakoba for a better customer experience. Currently the retail outlets are selling ready–to– wear garments, sarees, salwar kameez and fashion fabrics. However plans are underway to introduce accessories, home furnishings, upholstery, etc.
When it comes to usage, Hakoba's traditional embroidery finds its application across a large number of categories in personal essentials say from belts to watch to straps to inner wear to hi-fashion garments to footwear to jewelry etc., ones imagination is the limit. This is precisely the reason why Hakoba Has, Will & shall Continue to rule the hearts of its patron consumers across the world.